{"id":84562,"date":"2022-12-13T02:50:45","date_gmt":"2022-12-13T02:50:45","guid":{"rendered":"https:\/\/topgetestet.de\/?p=84562"},"modified":"2022-12-13T02:50:45","modified_gmt":"2022-12-13T02:50:45","slug":"bomb-boutique-you-should-know-cheri-the-label","status":"publish","type":"post","link":"https:\/\/topgetestet.de\/?p=84562","title":{"rendered":"Bomb Boutique You Should Know: Ch\u00e9ri the Label"},"content":{"rendered":"

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In our everlasting pursuit to bring you the freshest, most unique and luxe brands at an accessible price point without compromising on design and A1 quality, in today\u2019s boutique spotlight we are introducing you bombshells to Ch\u00e9ri the label. This young brand founded in 2020 by Miss Sierra Leone Adama Ch\u00e9rif<\/strong> will become your new obsession as quickly as it became our\u2019s at Fashion Bomb Daily<\/em>. Discover her catalogue, get to know the brand and the designer behind it all as we dive into her diverse background and stylistic point of view!<\/p>\n

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Shop the look: $65.00 Ch\u00e9ri Afia Set \u2013 Pants Only<\/a><\/p>\n

Fashion Bomb Daily: Hi Adama! Thanks for joining us today. We\u2019d love for you to start by introducing yourself. I read in a blog that even though you are a designer by nature, your start was in finance by trade?<\/em><\/strong><\/p>\n

Adama Ch\u00e9rif: I have a strong accounting background and that\u2019s where my love for managing my own business came from. I actually started off modelling since I was 16, I\u2019ve been in a lot of fashion shows at NY and Philly fashion week, and I also have a background in pageantry with Miss Sierra Leone. A lot of those things introduced me to the fashion world and I was introduced to a lot of designers, specifically in the NY area which developed by interest in wanting to pursuit fashion. Every time I\u2019d walk in a show I\u2019d love it, but sometimes I would think to myself \u201cOh but if they were to do something like this<\/em> instead, it could be even better!\u201d, so I was like how about I create my own brand with my background in accounting. It was a two in one kind of thing with both of my passions.<\/p>\n

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Photo: Steve Korn<\/figcaption><\/figure>\n

FBD: As you know, we\u2019re big fans of your label Ch\u00e9ri! For our readers who might not be as familiar what can you tell them about the brand?<\/em><\/strong><\/p>\n

AC: The sole purpose of Ch\u00e9ri is to redefine fashion, redefine style by allowing everyone to express themselves through fashion. And what I mean is I believe everyone should have the freedom to express themselves whether its through fashion or any way, shape or form. For me it\u2019s fashion, that\u2019s how I\u2019m able to walk into a room and be like \u201cYes, I\u2019m that girl.\u201d<\/p>\n

So our brand is focused on body positivity and we don\u2019t conform to any stereotypes. I want everyone, including tall girls, to be comfortable enough to wear anything and not feel like we have to adjust something such as our pants not being long enough. Or for being thicker women, not feeling comfortable in their clothes because of the way it may fit them. I listen to the Ch\u00e9ri Babes<\/em>, when they comment under something. I\u2019ll see people say \u201ccould you go for bigger sizes\u201d, and one of the most important things for me was tall woman, because I\u2019m tall myself. I found it very hard to find pants that fit right or a shirt, with long sleeve that fit too short. And so I was like, you know, I think we need more tall things for people like me, which is where it started. Then I dived into thicker women to expand my horizons a little more. Right now we cater to 5\u20196 +, leaving enough excess at the bottom to extend the hem, and we\u2019re expanding up to a size XXL.<\/p>\n

FBD: What are some of your design influences and inspirations? <\/em><\/strong><\/p>\n

AC: I create some of my designs and I wholesale some. If I can\u2019t find it in the wholesale world, I\u2019ll make it myself! I have a thing for monochromatic colors, that\u2019s how I came up with the Viola Set.<\/p>\n

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Shop the look: $55.00 Ch\u00e9ri Melany Dress<\/a><\/p>\n

FBD: Tell us about the \u2018Rabi\u2019 collection and what this line of accessories signifies to you.<\/em><\/strong><\/p>\n

AC: My mission with that was to promote racial equality, that\u2019s how I started with the black, white and brown. My circle is very diverse, yet I\u2019ve been in situations as a young professional where I was the one who got picked at, so the influence behind \u2018Rabi\u2019 was to celebrate those differences and not have to feel like we\u2019re an outcast in those situations. I want my brand to also have a statement and purpose behind it. We launched \u2018Rabi\u2019 earlier this year launch, and the name comes from my middle name. Rabi was the one name I was made fun of some reason! So, I was like okay, since you think it\u2019s funny, I\u2019ll make this the name for what I create!<\/p>\n

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Shop the look:\u00a0$110.00<\/s> $65.00 Rabi by Ch\u00e9ri Mini Tote<\/a><\/p>\n

FBD: How has fashion changed in your point of view since you started Ch\u00e9ri<\/em><\/strong>?<\/p>\n

AC: Fashion is very fast. Things can go in and out of style in a minute which is why I\u2019m kind of diving into making timeless fashion so you can wear it years from now. With things opening back up since launching in 2020, I am also planning on diving into more statement pieces, things people can wear to events.<\/p>\n

FBD: Where do you see Ch\u00e9ri in 5 to 10 years from now?<\/em><\/strong><\/p>\n

AC: In the next couple years, I\u2019d like to get more pop-up shops out there and 5 years from now, I\u2019d consider doing a major fashion show. With my experience in the international pageantry world, I want to also put more emphasis there with the pageant girls too! I definitely see Ch\u00e9ri being a more international brand down the line!<\/p>\n

Here are some of our absolute favorite pieces, available exclusively at Ch\u00e9ri!<\/p>\n

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Shop the look: $65.99 Ch\u00e9ri Viola Set (Pants Only)<\/a><\/p>\n

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Shop the look: $40 Ch\u00e9ri Raylin Turtleneck<\/a><\/p>\n

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Shop the look: $119.99 Ch\u00e9ri Paris Dress<\/a><\/p>\n

Be sure to follow Ch\u00e9ri on Instagram @shopcherillc<\/a> for all their latest collection drops and activities!<\/p>\n

Want to have your brand featured in our next boutique spotlight? E-mail book@clairesulmers.com!<\/strong><\/p>\n<\/p><\/div>\n